What Can We Learn From Corona Beers?īusinesses large and small can sometimes overcomplicate their marketing strategies. Its simplicity strikes a calming emotion that’s not found in many other commercials today. No one is getting tired of seeing the Corona beer commercial, not even Corona employees. Until the simple corona beer commercial loses steam and sales numbers fall, why change it? But every time, they come back to their traditional Corona commercial because no other idea seems worth it. However, it’s not these commercials that stand out to consumers.Īlvarado and his team have brainstorming sessions every year to discuss other holiday marketing ideas. They have even featured former Dallas Cowboys quarterback Tony Romo in some of their commercials. They are known for their “find your beach” slogan. Of course, Corona runs other trend-appropriate advertisements throughout the year. The Corona Commercial Shows That Simplicity And Consistency Beats Trendy This means that an advertisement that only runs in November and December is still memorable in July. And what makes this most impressive is that the focus groups are held during the summer. The Corona beer commercial is ranked in the top two every time. During these sessions, consumers are asked open-ended questions about Corona and its marketing. And when you talk about not fixing what isn’t broken, Corona turns to consumers for input.Ĭorona annually holds consumer focus groups. Simply put, the commercial “transcends time and occasions,” according to Alvarado. The senior vice president for brand marketing with Corona, John Alvarado, sums up the iconic commercial perfectly. Don’t Fix What Isn’t Broke With The Corona Beer Commercial Yet, competitors are still looking up to Corona in the advertising world. In a world today where companies have to keep up with changing trends, how does Corona get away with this? There’s nothing gimmicky or trendy about the commercial. Corona beer has aired this simple holiday advertisement for 30 years with no changes whatsoever. After ten seconds of silence, “O Tannenbaum” is whistled before a palm tree is illuminated by colorful lights in the darkness. The commercial opens on a small cabana beside the ocean, and it looks like the perfect getaway destination for a couple. If you watch television around the holiday season, chances are you’ve seen the iconic Corona commercial.
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