![]() ![]() So, keep your user in mind when crafting your webpage – only add video at a useful point in their journey, when they want to learn about your business or product. Videos can improve user experience and engagement, which Google rewards, but can slow your site down if you’re not careful, which can negatively impact your core web vitals (and therefore your rankings). This will make your core web vitals optimized for speed but the lack of features would make it less user friendly overall. Part of video optimization for your website is to optimize your website to have speed in mind, there’s a balance that we’ll delve into.įor example, say you’re making a very simple web page with a simple, poor quality web builder, but its lack of heavy features make it speedy. This is where the need for speed comes into play – website speed that is. Optimizing Your Website For Smoother User Experience (UX) This table is YouTube-specific, rather than web page specific – which we’ll get into a little bit later. You’re welcome to browse the table below as a guide for what bitrate to use for each resolution type. While a constant bitrate is for those who need the quality throughout, for example if it’ll be shown on a TV or big screen. Variable bitrate is ideal for those uploading to a platform like YouTube, Vimeo, or a webpage because it takes less space. So if the screen is blank it reduces the bitrate, whereas the constant bitrate remains the same throughout. The difference is that variable bitrate literally changes the bitrate at points in your video when not much is happening. There are two types of bitrates you can select and that’s usually between variable bitrate and constant bitrate. That’s why it’s important to know roughly what bitrate for what resolution. But wait, this doesn’t mean you should go for the highest bitrate possible! It depends on your website speed capabilities and the platform you’ll be uploading to – because if you have a high bitrate but your website gets slower, the video itself won’t load quickly. This means the higher the bitrate the higher quality your video will be. Bitrate directly affects the size of your video which is super important for the quality of your video. It’s essentially the amount of data in a video or image that can be processed in a certain amount of time – usually per second. If this still sounds confusing then let’s break it down even further for you. So, if you have a video resolution of 1080p at 24fps then you might have an average bitrate of 8 – 12MBps. Where the resolution is the image detail (like 1080 pixels), the bitrate is the size and quality of the video in terms of the speed the data plays at. YouTube Is King - In the US alone YouTube has around 197 million active users.Boosts Sales - 78% of video marketers correlate video having increased their sales.Increases Traffic - Roughly 86% of video marketers explain that video increases traffic to their website.Also, if your video is on YouTube it can also attract new visitors to your website. SEO Ranking - If your video is well optimized it can improve your search engine ranking.Earns Visitor Trust - Videos create trust with customers/ website visitors, and the more engaging your content the likelier people will return to your website.But if you can invest time and money, here’s why it’s worth it: If you’re unable to create quality videos then it might be worth waiting until you can invest in the gear and people skilled in creating videos. No matter your business you can benefit from creating video content that helps visitors earn trust. In short, yes! One study shows that 93% of participants agree that video converts better or at least the same as other forms of content. VP9 - A technology that helps you stream high-quality videos while reducing its size.Now in the digital age frame rate in the US is 30fps which means each second there are 30 frames. If you think of movies filmed on film you might think of that tapping sound of the reel frames fluttering. FPS - Frames Per Second means literally how many frames your video has in one second.1080 is the standard amount of vertical pixels, which are like little cubes that make up the whole image. 1080p - 1080 pixels are to do with a screen resolution, how many pixels there are will change the quality of a video or image.Mbps - Although it looks similar Mbps means “Megabits Per Second” is all about how much your network connection capacity is.MBps - this means “Megabytes Per Second” and talks of the measurement of a file size.Let’s break down the jargon so you can confidently look through this article: So just in case jargon like MBps, 1080p, fps, and VP9 look like a bunch of nonsensical numbers and letters to you. ![]()
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